UGG

image0 (1).png

The UGG brand you know and love wanted to reinvent its early 2000s persona. So my task was to update its voice on social for an influencer-friendly, Gen Z audience.

As the first dedicated copy and content planner on the account, I wrote for all platforms and provided content strategy, with an emphasis on Instagram.

image1+%281%29.jpg
 
image2 (1).png
 
image2.png
 
image0 (2).png
 
IMG_3838.jpg
 
IMG_3965.PNG
 
IMG_3966.PNG
 
Screen Shot 2021-01-31 at 6.04.34 PM.png
 
Screen Shot 2021-01-31 at 6.16.04 PM.png
 
Screen Shot 2021-01-31 at 6.17.00 PM.png
 
Previous

Spotify Stations
Next

Pret A Manger