SPOTIFY STATIONS
Subject: Introducing Spotify Stations. Radio that's tuned to you.
The world’s leading audio platform wanted to drive installs among lapsed users and non-users in the US for its newest product, Spotify Stations—a standalone app built for personalized radio streaming. I wrote and optimized emails and social ads around the app’s four key pillars: Personalization, Simplicity, Immediacy, and Zero Effort.
Just like the radio, but the more you listen, the better Stations gets to know you.
Subject: Introducing Spotify Stations. Radio made simple.
One app for all your favorite music—it’s as easy as hitting play.
Subject: Introducing Spotify Stations. Start listening instantly.
Your music plays the moment you open the app, no second wasted.
Subject: Introducing Spotify Stations. Endless music at your fingertips.
All your favorite music and more at the touch of your fingertips, free.